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Data-Driven Publishing Steers Time Inc. Digital Course
Wondering what’s behind the Time Inc. digital surge? Data-driven publishing, directed by a new chief data officer; plus, new hires, apps, and redesigns … Big data is a big term, but there’s not a lot...
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Which Digital Magazine Pricing Model Generates the Highest Revenues?
Breakthroughs in digital magazine pricing and contrast pricing yield startling results A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions. We...
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What Are the Colors of Online Marketing Success?
With the right color palette for your website, you’ll achieve online marketing success by drawing in a new audience If you take a close look at the most visited sites on the Internet, you’ll see an...
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Measuring Ad Engagement: Mobile, Native, and Events
Ad engagement is one of the great challenges for digital magazines – and brands in general – but signs point to positive trends taking shape Despite the proliferation of platforms, channels, and...
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Digital Content Monetization Discussed at UK Conference
MoMe15 covers digital content monetization from all angles, including subscriptions, consumer data, mobile, and the future of web advertising Just think if you could take a master class on digital...
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Let’s Clarify: What is a Digital Magazine?
What is a digital magazine really? Is it clickable, scrollable, web-accessible, or all the above? Magazines are designed to be read from front to back. They have covers and a table of contents....
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8 Ways to Sell Digital Magazine Subscriptions
How to sell digital magazines as demand for many platforms rise It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that...
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Native Advertising Trends: FTC, HuffPo, Scripps, and More
A year that promises to be big for native advertising trends starts with a new FTC policy in place; plus, the best of branded content in 2015 Native advertising trends will shape the digital publishing...
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How to Choose the Best Subscription Pricing and Single Copy Pricing Strategy...
Three subscription pricing strategies that work While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most...
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Magazine Ecommerce: Digital Publishers Taking the Plunge
Publishers are making magazine ecommerce a part of their strategy; plus, video ad viewability and a traffic push from Time Out Magazine ecommerce represents a major opportunity for digital publishers,...
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The Event Content Business Model Generates Dual Revenue
This content business model drives interest in live events while also driving revenue from attendees and sponsors Who would have imagined in the internet age that people would still yearn for live...
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The 30 Hottest New Magazine Launches From Samir Husni
Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns Healthy print brands make for healthy multiplatform...
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The 7 Mequoda Audience Development Models
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists “Audience development” is one of those terms that many people...
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The Many Shades of Publishers Using a Paywall Model
The paywall model comes in many shapes, sizes, and flavors and all can be profitable for publishers when the content is good. A recent article from Mediapost claims 40% of millennials personally pay...
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Organic Traffic is Back Up for The Sun Thanks to Facebook
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot. After the...
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Hearst Takes Voice to Heart & Gives The Pioneer Woman Her Own Magazine
A series of voice-focused trends are beginning to evolve within Hearst’s magazine arm This week at Hearst, it was announced that they will be using a new Food Network persona to diversify their...
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Nail Down Your Magazine Experience and Combat the Publishing Recession
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website. We’re in a recession....
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How to Create Multi-Platform Content Quickly and Cheaply
Multi-platform content can be easy to create and profitable to publish – you’ll see! When we talk about multi-platform publishing, some publishers think we’re talking about the difference between...
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8 Fundamental Internet Revenue Models Publishers Use to Generate Online...
Some helpful hints on generating revenue through online advertising What comes to mind when you think about revenue models online? Is it a relatively new model that was designed specifically for the...
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Multiplatform Publisher News: Revamping Revenue Structure, Investments, and...
Multiplatform publisher news for keeping up with a changing industry We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of...
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